FIGHT KINGDOM

ESPORTS TOURNAMENT

The comprehensive suite of assets created for Fight Kingdom, an annual retro-focused fighting game tournament, was built to evoke the design ethos of mid-to-late-90s video game print ads.

Off-the-grid, distressed type design and high-contrast, anarchic motion graphics reflect a time before the term “esports”, when Street Fighter and Mortal Kombat were household names, and the future of digital competition was being shaped in mall arcades.

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